Logo and Brand Identity
A trustworthy, travel-ready identity that carries one clear message: the world is closer than you think.
Sky Blue Tourism and Consultancy
Logo and Brand Identity
Adobe Photoshop & Illustrator
January 2024
Project overview
A complete brand identity for Sky Blue Tourism and Consultancy, including the logo suite, colour palette, typography, stationery and real-world applications such as signage, social media, staff ID cards and merchandise.
Sky Blue Tourism and Consultancy helps people plan travel and navigate the process behind it. The brand needed to feel professional enough for clients who are trusting the company with important journeys, and inspiring enough to match the excitement of travel. The identity is built around the company's logo: a globe with an aircraft climbing through it, wrapped in a bold circle. It signals global reach, movement and forward progress. The full system extends that idea into colours, type and materials, so every touchpoint looks like it comes from the same company.
- Primary, reversed, icon-only and on-colour logo versions
- Colour palette with hex and RGB values
- Typography specimen and usage roles
- Letterhead, envelope and business card designs
From Research to
Final Design.
Builds trust quickly
Deep navy and a clean layout signal reliability to clients who are sharing documents and money.
Recognizable everywhere
The globe-and-aircraft icon works on its own, so the brand is easy to spot even in a small profile picture.
Consistent across every touchpoint
One palette, one typeface and one layout style keep stationery, signage and social media looking unified.
Ready to grow
Clear logo versions and colour roles make it simple to add brochures, uniforms, vehicles or ads later without redesigning.
Final Result
Created a full brand identity for Sky Blue Tourism and Consultancy: logo suite, colour palette, typography, stationery, signage, social media and merchandise. A clean, trustworthy look for a company that takes people around the world.
